We highlighted how a single zip code can shape a life, showcasing the Y’s commitment to leveling the playing field and belief that your destiny shouldn’t be determined by five random numbers.
Zip codes began as a way to sort mail. Today, they can determine who we are. Studies show that kids born into lower-income zip codes have less access to fresh food, healthcare and job opportunities—which means a much lower chance at upward mobility.
To highlight this discrepancy, we travelled across America to find people that have benefited from the Y’s programs.
By casting real people who have only one zip code number different, we demonstrated the Y’s mission and commitment to leveling the playing field—no matter who you are, or where you live.
Because five random numbers shouldn’t determine your destiny.
Director: Spencer Creigh