We created a brat-coded billboard combining Kamala Harris’ nomination and the Dem’s calling Trump '“weird," sparking an viral sensation. IYKYK
It was the height of ‘brat’ summer, Kamala Harris’ presidential nomination had just been announced, and her running mate Tim Waltz had just sent Donald Trump into a frenzied spiral by calling him ‘weird’.
(Trump even came out and publicly announced that he was not weird, then got extra weird about it.)
So, to come out in support of Kamala Harris, we decided to combine these two cultural moments and launch a billboard using the visual language of ‘Brat’ with one simple word: ’weird’. The billboard was strategically placed on the road to Mar-a-lago, Trump’s main residence, making it impossible for him not to see it.
It was very much an IYKYK campaign —and the internet knew. Within a few hours, the billboard had gone viral.
People started sharing a roadside photo of the Weird Billboard, it was trending on Charli XCX reddit page and people were even visiting the billboard for their own pics. Then, the press got wind and started speculating on who was behind the (now infamous) billboard causing even more online chatter—they even reached out to Donald Trump’s team for comment but he got weird and declined.
And all this drama, for a $600 billboard.
P.s.
My dad still doesn’t quite understand the billboard, but this article did help explain the concept.