We showcased the powerful impact of science on everyday lives by visualizing all the doubts, fears, and obstacles it defeats, creating an emotional connection between science and hope.
When someone gets sick with an illness, it affects more than just their body. It affects their mood, their outlook and their whole life. So when science defeats an illness, it also defeats all of the surrounding doubts, the hopelessness and the fears that come along with it. There are so many losers when science wins.
In this film, we explore all of the things that “lose” when science “wins” in everyday lives. We see the world through the science that transforms it, using a mix of striking lensing and effects inspired by real scientific instruments.
Using a cast representative of the American landscape, real Pfizer scientists and an artful vision of science’s point of view, this film was meticulously crafted to create an emotional, visual, and sonic connection between people’s lives and the scientific world.
Director: Rune Milton