We turned a global Pringles issue into a Super Bowl spectacle, bringing decade-old Twitter complaints to life.
There’s a global phenomenon that’s been happening since the dawn of Pringles: People getting their hands stuck in the can. The internet is full of complaints on the subject—In fact 43% of people have had their hand stuck in a Pringles can. Knowing we couldn’t change the iconic can, we set out to change the narrative around getting stuck in it.
We started by answering decade-old twitter complaints, but we didn’t stop there, we dedicated an entire campaign to those who had complained, during the Super Bowl. Our film was based entirely on complaint tweets. So while 200 million Super Bowl viewers just saw a ridiculous ad our fans saw their tweets come to life right before their eyes.
Director: Tom Kuntz