EDIT: Nowadays, NFTs are nothing special. But we did it right at the start of the craze—we literally offered Beeple 50k to make this for us a few nights before he sold his first NFT for $69 Million. Obviously, he turned us down.
NFTS (ie. certified one-of-a-kind digital things you can officially own) were taking the internet by storm. So Pringles got into the cultural conversation by doing what they do best: releasing a new flavour. Except this time, Pringles released an all-new, never-before-tasted limited-edition flavour which only exists virtually—in the form of an NFT. Introducing, the first virtual flavor: CryptoCrisp
This new flavour was sold on rarible.com for the price of a regular can of Pringles ($2) and sold out within the hour. Fans and art collectors alike started bidding wars, driving the price up. The most recent sale was for over $4000 with one owner listing theirs for $77 million.
The news of this not-real flavor made real headlines across all different kinds of media, gaining 96 million impressions in the first 24 hours. And all the real money raised by this fake flavor was donated to No Kid Hungry.
Digital Artist: Vasya Kolotusha