Gillette was planning its biggest launch yet for its new exfoliating razor. They typically make simple “man in the mirror” films followed by a catchy jingle but, we wanted to bring the ease and effortlessness of the product to life in our Super Bowl spot.
We eschewed the use of CGI and created everything in camera. We worked with a team of artisan’s in Prague (famously know for its film craft) to create the “Magic”. From a 6ft prosthetic face to a gravity defying closet and walls made of rubber this was Gillette’s most effortful, effortless shoot yet.
Director: Martin Krejci